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Is all merino created equal? Nope. We buy the world’s best merino wool from the Southern Alps of New Zealand. New Zealand produces the longest, strongest, purest, whitest merino fibre on the planet, which means it’s more durable, stays softer for longer and is less likely to pill.
Our long-term contracts with the world’s best merino growers create a win/win situation. The contracts allow us to take responsibility for every step of the process, from the quality of the wool to how the animals are treated. And growers can lock in long-term price security, which gives them a certain future. When you’re in Icebreaker merino, you know the sheep felt as good making it as you do wearing it.
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